Orleans Home Fragrances rebrand
The branding redesign for Orleans Home Fragrances aimed to modernize the company’s visual identity while preserving the essence that loyal customers have cherished for over 20 years. The new look blends a polished, contemporary style with the brand’s signature charm, reflecting the high-end, hand-poured craftsmanship and storytelling that sets Orleans apart in the industry.
In designing the new branding for Orleans Home Fragrances, I conducted thorough research and collaborated closely with the new owners to ensure the redesign honored the company's heritage while bringing a fresh, modern feel. Drawing inspiration from the charm of New Orleans, I incorporated iconic elements like wrought iron details and the fleur-de-lis, blending them with a touch of dark romance. A standout feature is the playful smoke wisps, inspired by the tendrils that appear when a candle is blown out. This whimsical detail is subtly woven into the design, especially in the letter "R" of "Orleans," adding a sense of enchantment to the brand’s identity.
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